About Me: Patricia Calma

From Insight to Impact: Marketing with Purpose

Background

I’m Patricia Calma, a digital marketing professional with a passion for turning ideas into impactful stories. With experience spanning the art world, fashion industry, and nonprofit initiatives, I’ve designed and executed multi-channel campaigns that not only capture attention but also deliver measurable results. From increasing RSVP signups by 40% for cultural events to boosting engagement on social media by 30%, I thrive on finding the balance between creativity and data-driven strategy.

Originally from the U.S., I’ve lived and studied across three continents, which gives me a multicultural perspective and the ability to connect with diverse audiences. I’m fluent in English, Spanish, and Tagalog, and currently learning Dutch as I continue to grow my career here in Amsterdam. Alongside my professional projects, I’m expanding my skills with certifications in Google Ads and Digital Marketing Strategy to stay ahead in a fast-changing industry.

At the core, I’m curious, adaptable, and endlessly motivated to learn. My goal is to create marketing that not only drives results but also leaves a lasting impression.

Skillsets

Campaign Management

Email Marketing & Automation

Social Media Management

KPI Tracking & Data Analysis

Event Planning & Sponsorship Coordination

Market Research & Consumer Insights